Strengthening our Distributor Sales Support Team

New members to serve our distribution strategy

An essential plank of the global growth strategy of BASF Construction Chemicals Division is to leverage the strength of its Master Builders Solutions brand, and its reputation for reliable technical performance, and ability to overcome many pressing construction challenges, by making these products and systems available to a much broader segment of the construction market value chain through a rapidly expanding, fully supported network of Authorized Distributors.

These professional business partners are selected on their ability to meet stringent technical, financial and commercial criteria to ensure that the end user of the Master Builder Solutions systems receive full satisfaction, by having local access and service to the same technologies proven on many of the world's most iconic projects.

Brian Williams, the Middle East Marketing Manager explains further, "Distribution is not a new concept to us at BASF. Indeed, in countries such as the USA, Turkey, Russia and Germany our primary route to market is through professional building material distributors. As the Middle East markets become more established and complex, contractors and consultants working in the residential, commercial, industrial and institutional sectors need local technical support, service and product availability that only a well- developed distribution network can provide. The individual projects may be smaller, but the construction processes and challenges are the same, and we believe that the confidence that the BASF brand brings is highly appreciated." 

As a clear sign of its commitment to this channel, BASF has strengthened its sales and technical service teams dedicated to supporting our Distributor partners in the UAE, Oman and Saudi Arabia. 

UAE team:
Mohamed Magdy - Sales Executive - Dubai                          
Prejith KP - Sales Executive - Dubai                          
Mohammed Sebastian - Application specialist - UAE                            
Karim Khalil - Sales Executive - Northern Emirates        
Fares Qaffaf - Key Account Manager - Abu Dhabi                    
Oman team:
Ahmed Mahrous - Distribution Manager - Muscat                        
Mohamed Zadjali - Sales Executive - Muscat/Duqm              
Sharooq Nasser - Sales Executive - Sohar                          
Jitendra Chaudhari - Area Manager - Salalah                        
Saudi Arabia team:
Mostafa Ahmed - Indirect Distribution Manager – South Region
Ayman AlHabash - Indirect Distribution Manager – Eastern Region
Mohammed Mansoor - Indirect Distribution Manager – Central Region
Moustafa Dawoud - Indirect Distribution Manager –  Western Region

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Matteo Gioia

Marketing Communications Manager